welcome to HAWA-2026
We'd love to see you at HAWA 2026 in Vietnam! Join us to discover our newest collections and discuss potential collaboration opportunities.
about us
Woodconcept began in 2018, but our roots in Vietnam's furniture industry stretch back to 2006. With years of experience, we saw an opportunity to provide international clients with a reliable, high-quality furniture sourcing solution.
Our mission has always been to connect Vietnam's skilled craftsmanship with growing demand in markets like the USA, Australia, the UK, and beyond. We tackle common sourcing challenges like inconsistent quality and lack of flexibility by partnering with trusted factories, ensuring adaptable production and consistent results.
Today, Woodconcept is a trusted partner for wholesalers and retailers, offering custom designs, expert service, and a commitment to excellence. We're here to help you create beautiful, lasting furniture solutions for your business.
15+ vetted factories
On-the-ground QC
In-house design & customization
One team, one accountability
meet our team
Meet the Woodconcept team — designers, production experts, and quality-driven problem-solvers behind our modern B2B furniture collections. We work hands-on from concept to shipment: developing market-ready lines, keeping QC tight, and making production flexible when you need adjustments. With us, you get a team that's fast to respond, easy to work with, and focused on long-term results.
Book a meeting ⟶
Sasha Chupin
CEO
Alex Ptitsyn
Head of Operations
Rielly Puchalski
Business Development
Alex Bui
Business Development
Leo Nguyen
Business Development
George Petrosky
Head of Sales
See our last year booth video
meet us at HAWA 2026 on March 4-7
HAWA Expo is Vietnam's leading export furniture fair, bringing together manufacturers, design brands, and material suppliers in one sourcing-focused event. HawaExpo 2026 runs March 4-7 at SECC, Ho Chi Minh City, featuring 700+ exhibitors, 3,000+ booths, and 20,000+ buyers and visitors from 100+ countries and regions. Wood Concept will showcase our full lineup of 2026 new collections at a large 250 sqm booth — meet our team and explore the latest designs in one place.
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