Woodconcept's vision is to become a leading global partner in the B2B furniture industry, known for delivering innovative, high-quality, and sustainable furniture solutions. We aspire to set the standard for excellence in design and production by leveraging Vietnam's manufacturing expertise, ensuring flexibility in our services, and fostering strong, long-lasting relationships with international clients. Through continuous growth and innovation, we aim to help businesses around the world succeed while contributing to a more sustainable and responsible furniture industry.
about us
excellence
our vision
our mission
Woodconcept's mission is to provide high-quality, custom-designed furniture for B2B clients, combining flexibility, reliability, and craftsmanship. We aim to bridge the gap between international markets and Vietnam's manufacturing capabilities by offering tailored solutions, maintaining strict quality control, and delivering exceptional customer service. Our goal is to build long-term partnerships by consistently meeting the diverse needs of wholesalers, importers, and retail chains with efficient production and innovative design.
our story
Woodconcept began in 2018, but our roots in Vietnam’s furniture industry stretch back to 2006. With years of experience, we saw an opportunity to provide international clients with a reliable, high-quality furniture sourcing solution.
Our mission has always been to connect Vietnam’s skilled craftsmanship with growing demand in markets like the USA, Australia, the UK, and beyond. We tackle common sourcing challenges like inconsistent quality and lack of flexibility by partnering with trusted factories, ensuring adaptable production and consistent results.
Today, Woodconcept is a trusted partner for wholesalers and retailers, offering custom designs, expert service, and a commitment to excellence. We’re here to help you create beautiful, lasting furniture solutions for your business.
Sasha Chupin
Founder and CEO of Woodconcept
Woodconcept was born out of my deep appreciation for craftsmanship and the belief that furniture should be more than just functional—it should tell a story. My journey into this industry began in 2006, and over the years, I’ve seen firsthand how beautifully crafted furniture can transform a space, inspire creativity, and bring people together.
What drives Woodconcept is a passion for quality and innovation. From the beginning, I wanted to create a company that would not only bridge the gap between Vietnam’s exceptional craftsmanship and the demands of global markets, but also redefine what it means to source furniture in a way that’s flexible, reliable, and tailored to each client’s unique vision.
In a world that often prioritizes speed over substance, we take pride in taking the time to get things right. At Woodconcept, we believe in creating pieces that not only meet the highest standards of design and durability but also reflect the personality and aspirations of our clients. Whether it’s collaborating on a custom design or delivering large-scale orders with precision, we’re here to bring that vision to life.
What we offer is more than just furniture—we provide the assurance that every piece is crafted with care, backed by a team that understands the value of trust and long-term partnership. As we continue to grow, my goal is simple: to build a company that helps businesses worldwide create spaces that resonate with beauty, quality, and individuality. Together, let’s create something extraordinary.
Thank you for being a part of this journey with us.
leadership team
